The C-Word

What makes a great news story?

annaruthc21 — Mon, 23 Jan 2012 18:19:11 +0000

One of communications 21®’s core capabilities is media relations. For more than 20 years, we’ve helped B2B and B2C clients make headlines. So, it’s not surprising that clients and prospects come to us frequently and ask, “Can you get us … Continue reading →

Pinterest: The Next Big Social Networking Thing?

marlenac21 — Mon, 09 Jan 2012 22:52:43 +0000

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Holiday Ads: The Naughty and Nice

Renee — Tue, 20 Dec 2011 22:41:04 +0000

A recent Advertising Age article lists Best Buy’s holiday commercials as some of this season’s best, but I cringe every time I see one. These ads are based on the premise that Best Buy, with all of its great gifts, … Continue reading →

Starbucks Brings Your Coffee to Life

Telleen — Tue, 15 Nov 2011 20:16:19 +0000

Whether you are a coffee drinker or not, Starbucks has launched a very cool mobile app today that brings its holiday red cups to life. Yes, you read that correctly. Starting today, the holiday red cups come alive with an … Continue reading →

Let’s face it: Vampires can rack up a lot of sexual partners…

sgoldmacher — Wed, 02 Nov 2011 17:56:37 +0000

Traditional PR is dead – or is it? I remember hearing stories of publicity stunts like growing a peach tree, or was it a dogwood, in a hothouse to make it bloom first so this particular client could get the first media … Continue reading →

PRSA|GA Shadow Day comes to c21

annaruthc21 — Mon, 10 Oct 2011 18:29:22 +0000

On October 6, c21 participated in the Georgia Chapter of the Public Relations Society of America’s Shadow Day by hosting two University of Georgia graduate students. The following are blog entries about their experience in our office and why they … Continue reading →

Google+ brand pages – will they be worth the wait?

annaruthc21 — Sat, 10 Sep 2011 21:30:48 +0000

Ever since the search engine giant, Google, launched its new social media platform in June, c21’s clients have been asking, “How do we get on Google+?” In the profound words of Snoop Dog and Dr. Dre, “Hold up, wait a … Continue reading →

QRevolution?

Renee — Thu, 11 Aug 2011 13:29:33 +0000

QR codes are fun! From bikini bottoms and tattoos to headstones, these scannable images that can be “read” by a smartphone to link to a website are a marketing novelty. But marketers are going to have to start using these … Continue reading →

Live Tweeting Tips for Trade Show Warriors

marlenac21 — Fri, 15 Jul 2011 19:59:17 +0000

Been to any good trade shows lately? If you’re a sales person, you’ve probably been to more shows than you can count, even if you wouldn’t consider them all good. One of my c21 PR clients recently asked for some … Continue reading →

My Internship Experience, Puggle and All

c21printern — Fri, 08 Jul 2011 13:25:07 +0000

Any marketing agency or PR firm can tout itself as an “award-winning” firm with a “rewarding” internship program. But it’s a laudable firm that takes the interning experience beyond coffee and copies, phone duty and errands. communications 21 (c21), is … Continue reading →