Welcome to communications 21’s blog, The C-Word, where c21’s integrated marketing public relations experts will enlighten and -hopefully – entertain you with news, views and bugaboos from the industry and beyond. No topic is off-topic if it relates to the art of communication and creating real business results. We’ll try to keep the shameless self-promotion to a minimum, but we will highlight cool things our clients and industry colleagues are doing.
You may be wondering why we chose to call our blog The C-Word. Obviously, it fits the company name and our other communications tools. But we also have to thank our very own Atlanta resident Jane Fonda for the inspiration. Her recent communications “oops” on a major network morning show sent us into hysterics and reminded us again of the power of the spoken word. We’re also an irreverant bunch, and get a kick out of almost using one of the seven deadly words.