Yet, yesterday morning I saw a press release so shameless it beats any hocking Car Talk does. The release title – please note the spelling of Atlanta – reads “Altanta SEO Marketing Super Woman Jane Doe (the name has been changed to protect the offender) announces her engagement.” I checked my calendar – it was September 29 – not even close to April Fool’s Day. And so I was convinced this was real, as it ran in Atlanta dbusiness – a resource for Atlanta business news.
When I clicked through to see what this ‘super woman’ and her “long-time beau and business partner” had put together from a company perspective, I saw the following on their home page. Really – you can’t make this up.
All the super powers in the world won’t magically fix coding errors as seen on their own page.
The combination of public relations and the Internet can be a powerful and positive tool when used for good and not evil (and not for silly announcements). I’m not saying that celebrations aren’t wonderful and necessary, especially in this economy, but know your audience and deliver the appropriate messages to them.
When you’re looking for a marketing PR and interactive firm to partner with, do your research. Know what companies are doing for themselves as well as clients. It’s important.