“Facebook Takes Over the World” – might have been another headline for the following Ad Age article about upcoming Facebook changes. I may be being a bit dramatic, but Facebook is not only changing its rules, it’s changing how people will index what they “like” on the Internet. Pretty brilliant (and scary) stuff.
The Ad Age article notes that over the next two to three weeks, the “Become a Fan” concept for branded pages will be replaced with the more prevalent “Like” button and brands will no longer accumulate “Fans,” but “Connections” instead.” Check out the Ad Age article. In addition, the related Tech Crunch article discusses the “Like” button Facebook plans to unleash on the Internet.
c21 will work with clients to navigate these changes, but tell us what you think?