So what really is spam you ask? Well, we’re not sure about the kind that you buy at the grocery store, but according to dictionary.com, online spam is: (noun) disruptive messages, especially commercial messages posted on a computer network or sent as email.
- Tell recipients where you are. Your email must include your valid physical address. You will see this normally at the bottom of all compliant emails. c21 uses Direct DialogueSM, our proprietary email marketing system, which automatically adds the address, phone number and even unsubscribe, forward to a friend and/or social media link(s) to every email.
- Don’t use deceptive subject lines. This one seems obvious, but many still make this mistake. Make sure your subject line actually reflects what is in the body of your email. It’s also good practice to avoid ALL CAPS or words or phrases like: FREE!, Satisfaction Guaranteed, Act Now!, Discount!, etc. These phrases are often quickly flagged as spam by many ISPs and junk filters.
- Honor opt-out requests promptly. Nothing is worse than unsubscribing multiple times and still receiving emails. With Direct Dialogue, recipients of your email will instantly be removed from future mailings. Using Direct Dialogue, we can track how many emails they received in the past and research what may have prompted them to unsubscribe.
Email marketing is here to stay, so it’s best to make sure you are doing it correctly, legally and of course most effectively. If you think your campaign needs help in any of these areas, contact c21.