Traditional PR is dead – or is it? I remember hearing stories of publicity stunts like growing a peach tree, or was it a dogwood, in a hothouse to make it bloom first so this particular client could get the first media coverage. But today, it’s a little different. If you’re familiar with the CDC’s campaign on zombie preparedness, you should also know Planned Parenthood sent a press release on having sex with a vampire this halloween.
As a loyal fan of True Blood, I found the release to be trendy, timely and hilarious. Traditional PR – or should I say – effective media relations has always needed smart, even clever thinking to get media pick up and ultimately educate – and today is no different. There is just a serious amount of competition to cut through the clutter. I think Planned Parenthood succeeded. I will think twice before having sex with a vampire – I hope everyone will too!