Let’s face it: Vampires can rack up a lot of sexual partners…

Traditional PR is dead – or is it?  I remember hearing stories of publicity stunts like growing a peach tree, or was it a dogwood, in a hothouse to make it bloom first so this particular client could get the first media coverage.  But today, it’s a little different.  If you’re familiar with the CDC’s campaign on zombie preparedness, you should also know Planned Parenthood sent a press release on having sex with a vampire this halloween.

As a loyal fan of True Blood, I found the release to be trendy, timely and hilarious.  Traditional PR – or should I say – effective media relations has always needed smart, even clever thinking to get media pick up and ultimately educate – and today is no different.  There is just a serious amount of competition to cut through the clutter.  I think Planned Parenthood succeeded.  I will think twice before having sex with a vampire – I hope everyone will too!

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One response to “Let’s face it: Vampires can rack up a lot of sexual partners…

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