“Brand marketing” aren’t just words – they can seriously impact a business. In a somewhat surprising move, the NFL has determined that the letter “L” – which equates to the Roman numeral 50 – could not stand on it’s own as part of the Super Bowl’s 2016 mark for the 50th anniversary of the world’s most popular sporting event. Using this milestone event, they developed 73 different logos before they landed on a national and local version. Check out the new national logo. In a related move, the Atlantic Coast Conference also unveiled a new logo this week to somewhat mixed reviews. Will these moves hurt or help the organizations?
Anniversaries and milestones are a great opportunity to take a step back and review an organization’s brand to determine if it still embodies the mission, vision and culture. We updated our brand for our 15th anniversary, and believe it captures our bold yet bottom line nature.
What do you think of the NFL’s anniversary logo and the ACC’s new logo? (or ours for that matter!) Are there others you love or hate? Let us know!