“Brand marketing” aren’t just words – they can seriously impact a business. In a somewhat surprising move, the NFL has determined that the letter “L” – which equates to the Roman numeral 50 – could not stand on it’s own as part of the Super Bowl’s 2016 mark for the 50th anniversary of the world’s most popular sporting event. Using this milestone event, they developed 73 different logos before they landed on a national and local version. Check out the new national logo. In a related move, the Atlantic Coast Conference also unveiled a new logo this week to somewhat mixed reviews. Will these moves hurt or help the organizations?
Anniversaries and milestones are a great opportunity to take a step back and review an organization’s brand to determine if it still embodies the mission, vision and culture. We updated our brand for our 15th anniversary, and believe it captures our bold yet bottom line nature.
What do you think of the NFL’s anniversary logo and the ACC’s new logo? (or ours for that matter!) Are there others you love or hate? Let us know!
Roman numeral falls for Super Bowl 50
A recent Advertising Age article lists Best Buy’s holiday commercials as some of this season’s best, but I cringe every time I see one. These ads are based on the premise that Best Buy, with all of its great gifts, renders Santa Claus useless. Personally, I’m a big fan of Santa, so any commercial that makes him look bad goes on my naughty list.
With daily news reports on the dreary state of the economy, politics, business, real estate and so on, we could all use a little Santa-style hope and magic. My holiday plea? Let Santa do what he does best – spread joy and cheer – and stop turning the holidays into a competition.
So what commercials are on my nice list? Frankly, no holiday ads are stand outs, but I’m loving this Travelers Insurance Puppy Love spot.
Tell me, which ads are making your holidays merry and bright?
– Renee Spurlin, director
Posted in Brand
Tagged ads, holidays
Whether you are a coffee drinker or not, Starbucks has launched a very cool mobile app today that brings its holiday red cups to life. Yes, you read that correctly. Starting today, the holiday red cups come alive with an augmented reality app for smartphones (for both iPhones and Androids!).
Since I’m a green tea drinker myself, I don’t normally frequent Starbucks that often, but I do find myself very curious to try this app out. The app allows you to scan five Starbucks holiday characters on red cups and 47 other in store items, like bags of coffee and displays, and watch as they come to life.
To make it even more interesting, those who activate all five characters can qualify to win an as of right now unnamed prize. If you know me, you know I’m competitive and I like to win, so I just might change up my morning routine and stop in for Starbucks this week to check this out.
What about you? Do you think the augmented app is the wave of the future or a waste of marketing effort and money?
Watch the demonstration video here.
– Telleen Anderson-Lozano