Tag Archives: c21pr

The SouthWiRED Experience – by Meigan Brennaman

*In our last installment of The SouthWiRED Experience, Meigan Brennaman shares her highlights from the conference.

Moving Pictures, Moving Minds: How Video Marketing Wins Fans – Presented by Jon Milavec, Mixed Bag Media

Since c21 has recently upgraded our video technology and in-house capabilities, this session was on the top of my list as a must-see. Why video marketing? Well, it can be challenging to describe a company, product or services clearly and succinctly in writing, and even more difficult to convey the larger message of why an organization matters to their customers.

video image

Video is a great tool to tell a compelling story. You’ve probably heard the old adage – a picture is worth 1,000 words. However, if a picture is worth 1,000 words then a video is worth 1,000,000.

This SouthWiRED session reviewed the key questions to ask yourself when considering creating a video: What do you get for your money? How do I tell a compelling story that can win new fans and customers?

One stat shared in the presentation has stayed with me since I attended SouthWiRED: “80% of people will watch a video, and 60% of those people will then share them.”

With that kind of response, you’d be crazy to not consider how video can become part of your marketing mix. We are definitely seeing more of our clients ask for and use video, and we’re excited to grow our in-house video production services!
And, of course, it’s fitting that the video expert would be the one to video his presentation – so you too can take advantage of Jon’s experience. Click here to watch his SouthWiRED session.

-Meigan Brennaman, c21
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Were you at SouthWiRED – what were your ‘lightbulb moments’?

The SouthWiRED Experience – by Lauren Vocelle

SouthWiRED logoGaining expert insights and ideas on creating visual social media and the power of analytics made my first SouthWiRED experience a great one. At c21 we strive to provide our clients with innovative marketing and communications ideas and trends. We also enjoy the opportunity to listen to others in our industry during events like SouthWiRED.

Here is a collection of the ‘lightbulb moments’ I took away from the SouthWiRED sessions I attended:

The Rise of the Beautiful Web: How to Build Your Brand with Visual Social Media – Presented by Lauren Thompson, Moxie

Think back to what social media was 10 years ago – or just five years ago. The rise of social media platforms like Instagram and Pinterest have established visual marketing as a key trend for 2014 and beyond. This presentation provided great tools and tips for improving visual content, including:

  • Determining the voice and visuals of your brand/client
  • Sound – the tone and personality; developing key messages and phrases
  • Style – logos and a consistent brand image
  • Content Creation – Create, curate, collaborate

Try these mobile apps to jazz up your visuals:

How to Harness Superhero Powers from Analytics – Presented by Jason Prance, Swarm Agency

Our motto at c21 is “Remarkable Service. Real Results.” Analytics are an important tactic in marketing and also a huge part of what we provide to clients. Being able to measure your marketing efforts is key to developing long term goals and success for a company, brand or client. Clients may change, industries may change and trends may change, but you will ALWAYS have analytics.

Here are a few insights I found helpful and interesting:
– Create and provide your client with a heat map – an innovative twist on displaying data. Clicktale is a great tool to use.
– Instead of a lengthy quarterly report, develop an infographic. Genius! This is a refreshing option for your clients. Try tools such as Canva or Visual.ly.
– Take advantage of the demographic and interest target section of Google Analytics.

Next week, Telleen will share what she gained from attending the sessions.

– Lauren Vocelle, c21