Last month, the Ronald McDonald House of Charleston (RMHC) opened its doors for an event unlike any other. RMHC staff, copper industry experts, local business and civic leaders, current and former RMHC families and volunteers joined together for the unveiling of the facility’s Antimicrobial Copper retrofit. Months in the making, the renovations will make the RMHC facility even safer for its young guests. c21 provided media relations and social media services to this groundbreaking initiative.
The event celebrated the hard work of the participating copper product manufacturers and installers and the successful collaboration between the Copper Development Association, South Carolina Research Authority and the Ronald McDonald House. Attendees kicked off the evening by touring the Ronald McDonald House to check out the new renovations.
Dr. Michael Schmidt, professor and vice chairman of microbiology and immunology at the Medical University of South Carolina (MUSC), educated the audience on the clinical trials that ultimately led to this project as well as the groundbreaking implications it has for other healthcare organizations.